I am a fan of bold product moves. The go with your strengths and be honest kind of products. Put your money into making something better or cheaper, I'll find out its good if it is on my own. I have this box of Fiber One Raisin Bran here and it says right on the box, "Tastes better then Kellogg's Raisin Bran." They don't care who you are, if you buy this box you will think we taste better, or you are wrong. My kind of product.
P.S. If you care, I think the Fiber One flakes are kind of cardboardy but they make up for it by having nut clusters, and who doesn't like nut clusters? Eh ladies?...Eh..? Its not exactly fair though as Fiber One costs more. You get 30% more fiber from Fiber One. Taste vs. Kellogg's to this guy? Tie.
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